Iacocca – An Autobiography by Lee
Iacocca with William Novak is one of my favourites ! I’m sure that this record breaking bestseller by
the author of TALKING STRAIGHT, will
be enjoyed by all his readers. A must read for all management students and
those who are headed for a business career....
Lee Iacocca , the son of Italian
immigrants , is an American legend. He is a
straight – shooting , fast talking , blunt, practical business man - the man who made his mark by
giving results ! His name is the symbol of integrity, ‘guts’ and know-how. He
is one of the great success stories of the decade. A genuine hero...a leader.
Beginning his career at Ford as a
trainee, he rose spectacularly through
the ranks of Ford Motor Company and became its president. Iacocca successfully
developed many automobiles at Ford, including the Ford Mustang. After 32 years
of his employment with Ford , 8 years as President of Ford , he was fired ! Ford
was his first and only employer till that date, he had never worked anywhere
else. The power play which toppled him would have shattered him, but he didn’t
get mad , he got even.
Iacocca was not without a job
long , Ford’s loss was Chrysler’s gain . Iacocca ,as the chairman of Chrysler
Corporation, was instrumental for the miraculous rebirth of Chrysler from near bankruptcy to the most envied of the Big Three
automakers of America.
His book , IACOCCA – An Autobiography
, is a profile of a strong-minded corporate chief. Many people admire him for
his marketing savvy and management expertise. This book is his success story,
about his breath taking career. Iacocca reads like he talks – plain and straight.
This book gives lots of management tips on industrial policy, labour costs,
auto safety etc.
In the "Opening Word" Mr Iacocca explains why he has written this book , Not to become famous , (he was already famous than he ever wanted to be), Not to get rich , Not to get back at Henry Ford for firing him ( he did it in the marketplace by fighting it out in the old fashioned way) But to set the record straight, to tell the story of his life at Ford and at Chrysler the way it really happend !
Its vintage Iacocca....!
In the "Opening Word" Mr Iacocca explains why he has written this book , Not to become famous , (he was already famous than he ever wanted to be), Not to get rich , Not to get back at Henry Ford for firing him ( he did it in the marketplace by fighting it out in the old fashioned way) But to set the record straight, to tell the story of his life at Ford and at Chrysler the way it really happend !
Its vintage Iacocca....!
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